Job Title: Brand Director – Anktiva
Location: Onsite or Remote (based on geography)
Travel: ~30%
Salary Range:
- National Market: $203,000 – $225,000/year
- Premium Market: $225,000 – $250,000/year
- Bonus & Equity: Eligible for discretionary bonus and equity awards
Role Summary:
ImmunityBio is seeking a Brand Director – Anktiva responsible for leading the end-to-end brand strategy, marketing execution, and performance optimization for Anktiva, a pharmaceutical product. The role focuses on omni-channel brand management, stakeholder engagement, and the use of digital tools and data to drive growth, customer engagement, and revenue.
Key Responsibilities:
- Develop and execute annual marketing plans aligned with sales goals and pipeline growth.
- Oversee brand presence across omni-channel touchpoints (Medical Hub, educational content, sampling, etc.).
- Lead campaign development, advisory boards, KOL engagement, and institutional marketing.
- Collaborate cross-functionally with Legal, Regulatory, Sales, R&D, and Medical Affairs.
- Manage promotional budget and marketing performance analytics.
- Leverage CRM, automation tools, and data insights to refine marketing efforts.
- Conduct consumer insight research and innovation planning.
- Represent Anktiva at industry events, conferences, and forums.
- Maintain SOPs and support cross-functional or ad-hoc projects.
Qualifications:
- Education: Bachelor’s degree in a business-related field
- Experience:
- 10+ years in pharmaceutical brand marketing
- Experience managing omnichannel programs
- Background in urology or oncology
- Prior roles as a Brand or Product Marketing Manager
- Experience with private label products (preferred)
Skills & Abilities:
- Deep understanding of content strategy and multi-channel marketing.
- Strong knowledge of pharma regulatory environment and compliance.
- Data-driven decision-maker with strong analytical and communication skills.
- Ability to manage complex projects and lead cross-functional teams in a fast-paced environment.
Job sourced from ImmunityBio.