Summary:
Veracyte is seeking a Marketing Manager to lead marketing efforts for the Prosigna Breast Cancer Assay, a genomic test that supports treatment decisions in breast cancer care. The role focuses on driving global and U.S. growth through multi-channel marketing, brand development, customer insights, and collaboration with sales and corporate marketing teams.
Key Responsibilities:
- Develop and execute global and U.S. marketing strategies and materials
- Create content for digital channels, social media, and conferences
- Partner with sales to develop effective messaging, tools, and training
- Manage marketing budget and commercial initiatives to boost revenue
- Conduct market research, competitive analysis, and customer feedback
- Build relationships with key physicians to inform strategy
Qualifications:
- Bachelor’s degree in science
- 5+ years in marketing/sales, preferably in LDT or IVD sectors
- Strong cross-functional collaboration and project management skills
- Excellent communication, analytical, and presentation abilities
- Entrepreneurial mindset and adaptability
Location & Travel:
- Remote (U.S.-based)
- ~25% travel required, including to U.S. and European offices and conferences
Job sourced from Veracyte.