Job Summary:
Genomics is seeking an Associate Director of Digital Marketing who will lead the digital strategy for the Genomics portfolio, focusing on driving engagement, lead generation, and commercial growth through multi-channel digital campaigns. This role requires strong expertise in digital marketing within the life sciences or biotech industry and the ability to translate complex science into compelling content.
Key Responsibilities:
- Develop and execute digital marketing strategies across SEO, SEM, social media, email, and display advertising.
- Plan, manage, and optimize digital campaigns for maximum ROI.
- Set KPIs, analyze performance data, and report results to stakeholders.
- Collaborate with cross-functional teams (Brand, Product, Commercial, Communications) to ensure scientific accuracy and brand alignment.
- Create and manage engaging scientific content for digital platforms.
- Stay current on digital marketing trends and implement innovative strategies.
Ideal Candidate Profile:
- Proven digital marketing leadership in life sciences or biotech.
- Expertise in multi-channel campaign execution and optimization.
- Strong experience with LinkedIn Campaign Manager.
- Proficient in digital analytics tools (e.g., Google Analytics).
- Skilled at cross-functional collaboration.
- Able to simplify complex scientific concepts for digital audiences.
Job sourced from Genomics.